premiered on iTunes last Friday the 13th (12/13/13). Sure the video got a lot of attention especially from her ever loyal “Beys” (Beyonce’s fanbase). But unexpectedly reactions were more diverse this time- a mixture of thumbs up , thumbs down and raised eyebrows.
Skepticism hovered around on the message the song “Pretty Hurts” is trying to get across.
It was the video vs. the lyrics.
The lyrics talk of the agony inside and out for being a beauty made-for-pageant, so did the video. The video of ” Pretty Hurts” starts with Beyoncé in a dressing room prepping up for a pageant. She sprays paint on her gorgeous behind, puts petroleum jelly on her teeth, squabble over her turn to use the blower then she gets the sullen look from other girls.
The moment goes on with waistlines, weight and eating issues, the pills and the syringe. All for the name of the sash and crown. Highlight is the Q&A portion when she is asked- “What is your aspiration in life?”. Flashbacks take place showing the downside – pain , being lost and anger.
Could have been flawless eh?
But some of Queen B’s critics claim hypocrisy and shouts out ” Being ugly hurts more”.
Another backlash was from Amanda Hess, a freelance writer for Slate, WIRED, ESPN The Magazine, NYMag.com has said, “”Today’s beauty myth is constructed through collections of highly curated ‘candid’ selfies beamed straight from the stars themselves, and Beyoncé is its queen.” Other reactions states that ” Pretty Hurts” is in contrast with the other songs/videos in the album , which were all parade of Beyoncé’s curves and sexiness just like a walk in the park.
” Pretty Hurts”
is part of Beyoncé’s self-titled visual album, which is her fifth.
It had a tiptoed release, meaning no marketing hype ,social media campaign or any promotion . Beyoncé justifies this saying “I didn’t want to release my music the way I’ve done it. I’m bored with that, I feel like I am able to speak directly to my fans. There’s so much that gets between, the music , the artists and the fans.”
The 14-track and 17-video visual album was exclusively for iTunes.
Beyond “Pretty Hurts”misinterpreted message , I find this another powerful Beyoncé song.
I’m no beauty queen not even close to being contestant. But being an ordinary Mama, we sometimes unknowingly experience the same struggle. Doing the Mama job almost 24/7 has somehow taken its toll in our body – stretch marks, varicose veins, crow’s feet, dry skin, wrinkles, eye bags and so on and so forth on other hideous things.
To break free from these womanly nightmares requires real effort. Yes we are all responsible for our body and we are all entitled to feel and be pretty.
To what extent? Let’s not go where
Now echoing Beyoncé ‘s answer in “Pretty Hurts” Q&A portion.
“What is your aspiration in life? Oh, my aspiration in life would be to be HAPPY”